Shaping digital projects and leading them with experience

For over 20 years I have been responsible for digital solutions, from the first idea to live operation. I lead teams and projects and combine strategy with technology. My focus: applications people enjoy using, thought through creatively and built efficiently with AI.

My expertise

My expertise

From writing code myself to overall responsibility

I taught myself to program before leaving school. In 2001 I founded my first internet company and have since been responsible for numerous digital projects as managing director: ideas became applications that companies use every day and that have noticeably simplified their processes. Today I deliver projects with the support of AI.

  • User experience
  • HTML
  • CSS
  • PHP
  • MySQL
  • Laravel
  • AI-assisted development
  • Claude Code
  • GitHub
  • AI agents
  • Automation
  • Web hosting
  • SEO
  • Process optimisation
  • Intranet systems
  • SaaS
  • AI Act
  • GDPR

My toolbox

Understanding technology, leading projects confidently

I lead digitalisation projects conceptually and strategically, from the first idea to implementation. My technical understanding is a real leadership strength: I know what is possible, make well-founded decisions and meet developers as equals.

Leadership, strategy and AI

From the idea to measurable success

I support digital projects all the way: I develop and assess ideas, work out strategy and concept, lead the teams involved and make sure the solution reaches people's everyday work and makes a difference. AI is my driving force along the way.

  1. 01

    Developing and assessing ideas

    I develop my own ideas, examine them for benefit, feasibility and cost-effectiveness and select those with the greatest potential.

  2. 02

    Strategy and concept

    I define goals, milestones, schedule and budget, creating a clear roadmap.

  3. 03

    Lead teams

    I lead developers, designers and business departments and keep everyone aligned on a shared goal.

  4. 04

    Rollout and success

    I bring solutions into everyday use, measure their impact and develop them further in a targeted way.

AI in development

I deliver projects with AI support using Claude Code, faster and to a high standard, from the first prototype to live operation.

AI within the solution

Within the application itself, AI takes over entire steps of the work, integrated in a legally compliant way and under human control.

Noticeable relief through digitalisation

Digital transformation with AI

I recognise what can be standardised and develop it into digital processes that save time and grow with the company. AI is accelerating this change and is fundamentally transforming how we work.

Two people in front of a large screen showing a digital process flow and a rising efficiency curveAI-generated

Process optimisation

Process optimisation and greater efficiency through digital workflows

I start where processes cost time and money: together with the departments involved, I break processes down into their individual steps, standardise what can be harmonised and automate what repeats. From my experience as a managing director, I know what matters here: solutions that people actually adopt in their day-to-day work and that measurably increase efficiency.

  • Greater efficiency
  • Automation
  • Measure and improve
The same AI application on a laptop, tablet and smartphones, with a bright office full of users in the backgroundAI-generated

Change through AI

Scalable AI products for clients

Artificial intelligence is shifting the boundaries of what can be offered digitally. I translate these possibilities into scalable products: developed once, used by many customers and more profitable with every additional user. Product vision, strategy and market launch all come from a single source.

  • AI-based products
  • Scalable solutions
  • Clear strategy
Three monitors showing code, a flow diagram and a dashboard on a bright desk, an office blurred in the backgroundAI-generated

AI agents at work

Steering tech projects with AI agents

Software development is changing fundamentally: AI agents write the code, people set the direction. I know from my own experience how this works in practice. I can develop a complete legal tech platform with AI agents. With this knowledge I lead teams and projects around AI agents: I set the strategy and priorities, make decisions and take responsibility for the result.

  • Set the strategy
  • Lead teams
  • Own the result

Projects spanning over 20 years

Digital projects I have led

Since 2001 I have led numerous digital projects, for clients as well as for my own companies. Here is a selection from more than 30 projects, showing just how broad my experience is.

Software for documenting ISO 9001 certifications

From as early as 2001 I developed my first software for increasing efficiency and optimising processes: an intranet system that fully digitalised audits and the documentation of ISO 9001 certifications. I developed the software myself and sold it to customers.

Intranet systems for orders and resource planning

Over the years I have planned and delivered numerous client projects, creating intranet systems for customers that made company processes and resources noticeably more economical and cut costs.

Numerous internet projects delivered

On behalf of clients I have delivered numerous internet projects over a period of around 20 years, from concept and strategy through usability and design to sales targets and measurable success.

Web hosting and domains for customers

From as early as 2003 I looked after my customers with my own web hosting and domain offerings. As a provider, I supplied them with the technical infrastructure on which they could run their websites, internet projects and domains for a fee. In this context I have built up extensive technical knowledge of web hosting and domains.

Search engine optimisation and marketing

I continuously optimised my clients' projects for visibility and strong organic rankings in search engines. Because even the best internet project is only successful if people actually notice it online.

Legal tech software for GDPR implementation

In two of my own companies I developed, in terms of content and concept, a scalable software-as-a-service solution that enables businesses in any sector to meet their obligations under the General Data Protection Regulation (GDPR) themselves, with no prior knowledge. At the same time, the software automatically provides staff with annual e-learning training on data protection.

Success factors

What makes digital projects succeed

Technically polished code alone does not make a project successful. That is why I focus on the following factors and how they work together, because only in combination do they lead to success.

  • UsabilityWhat is easy to use gets used. That is why I make sure every step works without instructions.
  • User experienceUsers remember the feeling an application leaves behind. I design them so that working with them is a pleasure.
  • Coherent designA well-considered design creates orientation and trust at first glance. With me, colours, type and spacing follow a clear line.
  • Clear visitor guidanceVisitors should find their way intuitively. I design the path through an application so that the next step is always clear.
  • Eye tracking and gaze patternsThe eye follows fixed patterns. I place what matters exactly where people look first.
  • Visibility in search enginesGood visibility brings the right visitors. I build content and technology so that search engines understand them well.
  • Mobile first and responsive designMost visitors arrive via smartphone. That is why I plan every application for small screens first.
  • Clear calls to actionClear calls to action turn visitors into contacts and customers. I place them where the decision is made.
  • Trust and credibilityPeople use what seems reputable to them. Clear language, transparency and sound data protection create that trust.
  • Clean technical architectureA clean architecture keeps an application fast, secure and extensible. I attach importance to this from the very start.
  • Measurability through key figuresWhat gets measured can be improved in a targeted way. I define early on how success will be recognised.
  • A/B tests and user feedbackReal users show what actually works. With tests and feedback I improve an application step by step.

My strengths

Experience that brings digital projects safely to their goal

I have been at home in the digital industry for more than 20 years, as an entrepreneur, project lead and manager. That experience shapes every decision.

  • A sure feel for technologies

    I have seen how technologies develop and which approaches prevail. I bring this instinct to every new venture.

  • On equal terms with developers

    I understand technology down to the detail. That lets me assess projects realistically and steer them reliably.

  • Overall responsibility

    As a managing director I have been responsible for projects and companies, from strategy through to day-to-day operations.